Exporting – Why it’s a key growth opportunity for valley businesses

Alicia Rios, Executive Director, Center for International Trade Development

It’s a fact. A total of 95% of the world’s consumers are outside U.S. borders. This means Valley businesses can potentially increase annual sales by 30-50% through exporting, according to export sales numbers tracked by the California Center for International Trade Development (CITD) at State Center Community College clients – an incredible business growth opportunity. In 2013, California led the Nation in agriculture exporting totaling $26.1 billion. During that same period, CITD helped generate over $32 million in new export sales for California. Since formed in 1989, CITD has led over 150 agricultural trade missions to and from California, trained over 5,000 companies and facilitated product exports all over the world.

CITD’s mission is to promote California’s international trade and competitiveness, assist exporters and importers, and advance economic and job growth. CITD specializes in food and agricultural export assistance serving California through export readiness assessment, training, counseling, applied research, export market entry plan assistance and hosting buying missions.

With over 24 years’ experience working with foreign contractors and USDA agricultural trade officers, CITD has a wide array of tools and partner networks to assist Valley businesses. Some of these partners include the California Department of Food and Agriculture, U.S. Small Business Administration, commodity boards, foreign trade experts, chambers, farm bureaus and more.

“Our export training and buyer matchmaking expertise has had proven results for many California food and beverage producers, proving that developing the right connections can have a big impact in business growth,” said Alicia Rios, Director, California Center for International Trade Development at State Center Community College District.

If your business is only selling products in the U.S., you’re missing one-third of the world’s purchasing power. For more information on exporting, visit CITD at www.fresnocitd.org or call (559)324-6401.


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