- By Matthew Rosenfeld, VP/GM KSEE24/CBS47 and Chairman of the Board of the Fresno Chamber of Commerce
“Change is inevitable. Except from a vending machine.” This quote, written by Robert Gallagher, is one of my favorites of all time. Perhaps the reason I like it is that it injects some humor into stressful days during times of intense change.
Sure, I’ve had my share of significant change over the past 10 years, and I know there is more to come. I know most people don’t like change, even if it’s for the better. And then, there is another contingent of people who not only deal well with change, but welcome and thrive on it.
In business, as in life, change is inevitable – whether you like it or not. So, why not embrace it?
The real question is how to stay one step ahead of your competitors in a world where nothing stays the same for more than a moment. How do you get your staff to shift directions quickly and face a future that is almost always uncertain and continuously changing?
This is an area where the Fresno Chamber of Commerce can step in; they can help you manage change on many different levels.
One way is Small Business University, which offers seminars and roundtables with the goal of sharing best practices information, guidance, and support on a wide range of topics. A recently covered issue was the Patient Protection and Affordable Care Act (PPACA), commonly called ‘Obamacare.’ Through this Act, Businesses will see unprecedented change with rules and regulations in coming years and the Chamber will continue to stand ready to help you be prepared to weather that change.
Future SBU seminar topics will include high speed rail, State contracting and how you can take advantage of the opportunities that arise as the economy improves.
Then there is the ever changing subject of social media, which is continuously growing as an important marketing feature for businesses and will continue to be the subject of various Small Business University classes down the line. Through these informative events, businesses will be able to ensure they maintain a position at the top.
Legislation is another area of constant change. The Fresno Chamber works closely with its Government Affairs Council (GAC) to advocate on issues that could have an impact on our city, region and state. The GAC continues to nurture relationships with local, regional and state elected officials and their staff to ensure our local members business are represented. Each year, the Fresno Chamber of Commerce takes positions on laws that are being considered at all levels of government.
Join the Fresno Chamber of Commerce Government Affairs Council in advocating for the best business environment. The chamber makes it easy to follow these ever-changing issues with a state-of-the-art app for iPhone. GACPAC is the platinum standard for advocacy software. You can find it in the App Store. And you can keep up with the changes.
The Fresno Chamber of Commerce knows all about change. And they are here to help their membership through it, embrace it, and be better after it. Small Business University and the Governmental Affairs Committee are just two examples of many opportunities that the Chamber offers members.
One thing that will never change is the Chamber’s dedication and commitment to local businesses. Unless it changes for the better.